Hick’s Law and Cognitive LoadIn 1952 two psychologists,William Edmund Hick and Ray Hymn, formulated Hick’s Law. What they discovered is that the more choices a person…Feb 3, 2021Feb 3, 2021
Too Many Choices and Hick’s LawAs Mary stood in front of the hummus at her local Trader Joe’s, she thought so many choices so little time? Could it be possible to have…Jan 27, 2021Jan 27, 2021
BrandingWhen we think of the word branding usually some images come to mind. The logo of a well-known company might pop into your head with the…Jan 20, 2021Jan 20, 2021
The Main Elements of TypographyThe internet and its’ web pages are mainly composed of text. As a result, typography, the art and technique of arranging and styling type…Jan 13, 2021Jan 13, 2021
Where to Start with WireframesIn his book The Design of Everyday Things, Don Norman states that “two of the most important characteristics of good design are…Jan 6, 2021Jan 6, 2021
Effective PersonasPersonas represent the target customer or user for your research. A compelling persona helps designers keep in mind who the target…Dec 29, 2020Dec 29, 2020
The Affinity Diagram: Prep Your Sticky Notes!As I sat with my stack of sticky notes in various colors in front of me I thought this should be fun! I mean I kind of already have an…Dec 23, 2020Dec 23, 2020
Usability Testing-is it really necessary?How many times have you heard test early and test often? Some may have heard this phrase used frequently. User testing is one of the final…Dec 15, 2020Dec 15, 2020
The Customer Journey MapWhat is the best way to understand customer pain points during the process of purchasing an item on a shopping site? Or the problems users…Dec 9, 2020Dec 9, 2020
Phase 5 of Design Thinking: TestingNow that we have empathized with our users to understand their needs defined the problem, ideated solutions, and built a testable…Nov 26, 2020Nov 26, 2020
