Branding
When we think of the word branding usually some images come to mind. The logo of a well-known company might pop into your head with the idea that this is the company brand. The logo or image of a company can evoke strong emotions for people. The words “golden arches” can often describe Mcdonald’s logo and the image is well known so that most people form a picture in their mind of a big yellow M and start to think and smell the French Fries almost automatically.
Branding is the process of creating a unique name and identity for a product that communicates the product or company’s value, image, and personality to customers. A well-created brand evokes an emotional response from the customer and helps establish a unique market presence. With that said, often, when people talk about a brand, the first thing that comes to mind is the company logo. The logo is one of the most iconic symbols of a company’s image and it is also one of the hardest things to create. A logo has to capture the company’s values and identity while being aesthetically pleasing, memorable, and distinctive.
Branding is all of the ways you establish an image of your company in your customers’ eyes. This is often done by creating a logo that speaks to the public about your company. What values and ideals the company finds essential and part of the company culture. Companies often build a website, design ads, and choose corporate colors to convey their message about the company.
Building a brand requires a few key elements to consider. Who are your customers? What makes your business stand out? What are you providing your customers? Consider your audience and certain factors such as age, gender and values. It is essential to have 4 or 5 adjective to describe your brand and purpose.
The Logo
A logo is a visual symbol of a company or organization that helps give instant recognition and identity. Logos provide instant brand recognition and to express the mood and values of a brand. Simple, memorable, timeless, versatile, and appropriate are five principles of effective logo design. A symbol or icon, watermark, and a combination of the two are three types of logo designs.
Yet branding today is so much more than just a look or a logo. It has come to signify the emotional “gut feeling” reaction a company can elicit from its customers. All actions companies take to establish their brand is branding. From picking colors to represent the company to design the website to marketing, you create and cultivate the brand. Such action is essential to standing out to your customers and being visible to truly important to stand out from the competition and gain loyal customers. Today, anywhere in the world if McDonald’s big “golden arches” logo creates expectations in the customers’ minds and trust and familiarity. These elements of recognition, familiarity and expected experience make the brand and logo so crucial for any company.
