Jayashree ChauhanHick’s Law and Cognitive LoadIn 1952 two psychologists,William Edmund Hick and Ray Hymn, formulated Hick’s Law. What they discovered is that the more choices a person…3 min read·Feb 3, 2021----
Jayashree ChauhanToo Many Choices and Hick’s LawAs Mary stood in front of the hummus at her local Trader Joe’s, she thought so many choices so little time? Could it be possible to have…2 min read·Jan 27, 2021----
Jayashree ChauhanBrandingWhen we think of the word branding usually some images come to mind. The logo of a well-known company might pop into your head with the…3 min read·Jan 20, 2021----
Jayashree ChauhanThe Main Elements of TypographyThe internet and its’ web pages are mainly composed of text. As a result, typography, the art and technique of arranging and styling type…3 min read·Jan 13, 2021----
Jayashree ChauhanWhere to Start with WireframesIn his book The Design of Everyday Things, Don Norman states that “two of the most important characteristics of good design are…3 min read·Jan 6, 2021----
Jayashree ChauhanEffective PersonasPersonas represent the target customer or user for your research. A compelling persona helps designers keep in mind who the target…3 min read·Dec 29, 2020----
Jayashree ChauhanThe Affinity Diagram: Prep Your Sticky Notes!As I sat with my stack of sticky notes in various colors in front of me I thought this should be fun! I mean I kind of already have an…4 min read·Dec 23, 2020----
Jayashree ChauhanUsability Testing-is it really necessary?How many times have you heard test early and test often? Some may have heard this phrase used frequently. User testing is one of the final…3 min read·Dec 15, 2020----
Jayashree ChauhanThe Customer Journey MapWhat is the best way to understand customer pain points during the process of purchasing an item on a shopping site? Or the problems users…2 min read·Dec 9, 2020----
Jayashree ChauhanPhase 5 of Design Thinking: TestingNow that we have empathized with our users to understand their needs defined the problem, ideated solutions, and built a testable…3 min read·Nov 26, 2020----